2013年10月28日 星期一

Nownews財經新聞: 名家論壇》夏瑋:吃的,該挑大品牌還是沒品牌?

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名家論壇》夏瑋:吃的,該挑大品牌還是沒品牌?
Oct 29th 2013, 05:04

〔文╱夏瑋〕黑心油風暴還在如火如荼的當下,市場又爆出了某知名連鎖餐飲的某系列餐廳使用有毒牛肉。這兩類廠商在品牌經營上剛好南轅北轍,一個是從不經營品牌形象,而另一個則是單純靠品牌形象與公關賺錢,但同樣都爆出了問題。

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