Nownews財經新聞: 黃金奇蹟 兩大超商搶食番薯商機 全家2年多創出4億業績

Nownews財經新聞 www.nownews.com

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黃金奇蹟　兩大超商搶食番薯商機　全家2年多創出4億業績 Aug 20th 2013, 12:23 〔記者楊伶雯╱台北報導〕現代人重養生，加上名人引領風潮，帶動吃番薯的風氣，不管是拿來替代早餐，或是當成甜點都適合，龐大商機吸引兩大超商統一超及全家全力搶進，全家統計，從開賣「夯番薯」以來，已售出2000多萬條地瓜，累計已創造出4億元的黃金奇蹟，20日再推出新品搶市；統一超則是在今年加入戰局，推出「烤番薯」，試賣最高紀錄1天銷售超過5000份。

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