Nownews財經新聞: 落實行銷導向策略 宏�延攬柏金任行銷長

Nownews財經新聞 www.nownews.com

落實行銷導向策略　宏�延攬柏金任行銷長 Aug 30th 2012, 13:17 〔記者楊伶雯╱台北報導〕宏�為強化全球的品牌行銷運作，決定委託國際知名行銷服務公司Red Peak集團，建構與強化其行銷組織團隊、及規劃品牌策略、提升行銷效益，並委請Red Peak董事長柏金（Michael Birkin）擔任宏�行銷長，這是宏�努力往行銷導向轉型的戰略性部署。

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