Nownews財經新聞: 宅經濟發燒 便利超商搶百億網購書籍商機

Nownews財經新聞 www.nownews.com

宅經濟發燒　便利超商搶百億網購書籍商機 Jul 29th 2013, 11:53 〔記者楊伶雯╱台北報導〕近幾年來便利商店紛紛結合實體與虛擬商店來拓大營業額，全家便利商店「虛擬二樓經濟」持續發燒，繼跨通路異業結盟推出網路美妝夯品專區後，再將觸角延伸到網路書城上，推出暢銷叢書實體書卡預購，搶攻1年市場規模高達百億元的網路書城商機。

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