Nownews財經新聞: 飲料戰開打 味全砸億元強打陳柏霖、郭雪芙、馬西屏代言

Nownews財經新聞 www.nownews.com

飲料戰開打　味全砸億元強打陳柏霖、郭雪芙、馬西屏代言 May 30th 2013, 11:45 〔記者楊伶雯╱台北報導〕時序進入傳統飲料和乳品的銷售旺季，國內乳飲大廠味全公司積極衝刺飲料、鮮乳銷售業績，在今年茶飲料、鮮乳及冷藏咖啡的行銷上，投資超過億元的行銷資源，請來大仁哥陳柏霖、女神郭雪芙，人氣名嘴馬西屏出任代言人，全力衝刺產品銷售及強化品牌溝通。

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